numa numa

Yesterday the young guy who is my upstairs neighbor asked me as we rode the elevator whether the yellow VW bug with the "All your base are belong to us" license frame was mine.

"Yeah," says I, "that's me."

"That was back in the infancy of the net," he said. "Very cool."

"All your base and the Numa Numa Dance were the greatest things ever on the web," says I. "You're familiar with the Numa Numa Dance?"

"Unfortunately," he says.

OK, not everybody is a fan of Gary Brolsma, the shy, overweight New Jersey teen-ager who made the "Numa Numa" video in his parents' basement in December of 2004. But I'm with the critic who said "It's really a thing of beauty to see someone so committed to a lip-sync." Besides that, Brolsma has an instinct for choreographic composition, and his scrupulous attention to the fine details of performance helped the video to go viral upon release.

Numa Numa's success, however, was mainly propelled by the song Brolsma chose to lip-sync, a Romanian-language hit "Dragostea Din Tei" (in English, "Love from the Linden Trees"), recorded in the spring of 2004 by O-Zone, a pop group from Moldova. Why would anyone travel to Romania to seek fame and fortune? That's another story.

The fact is, this obscure-seeming tune was world famous when Brolsma discovered it. It was number 72 on the U.S. pop 100, and number one all over Europe and in Japan for many weeks in the summer of '04. What I'm saying is that millions of people all over the world really loved this song, and for good reason. It's pure dance music, like the Macarena, with a beat that makes your toes itch, and leadsinger Dan Balan hammers the nonsensical lyrics confidently, and with charisma,

So enjoy the video, even if my sometime fellow elevator passenger doesn't.

O-Zone broke up a month after the video came out. Gary Brolsma has followed up his debut effort with other video projects, but without the same spectacular success. Dan Balan continues working a lot in Russia and elsewhere in Eastern Europe, but none of his recent stuff hits my G-spot. In retrospect it seems the Numa Numa moment was one of those magical occurrences which happen only once, never again to be duplicated.

DB
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